Maternal child services


Taking Care of Baby and Me® program

The Taking Care of Baby and Me® program is a comprehensive proactive case management and care coordination program for all expectant mothers and their newborns. It offers:

  • Individualized, one-on-one case management support for women at the highest risk
  • Care coordination for moms who may need a little extra support
  • Educational materials and information on community resources
  • Incentives to keep up with prenatal and postpartum checkups and well-child visits after the baby is born

This program helps identify pregnant women as early in their pregnancies as possible. Once pregnant members are identified, we act quickly to assess obstetrical risk and ensure appropriate levels of care and case management services to mitigate risk.

If you would like more information about the OB Case Management program or have a patient who would benefit from case management, call Provider Services at 1-833-731-2274, Monday through Friday between 8 a.m. to 5 p.m. PT.

Notification of pregnancy and delivery to Wellpoint Washington, Inc. at 1-800-964-3627 is required at the first prenatal visit and following birth. You may choose to complete the notification of pregnancy and delivery in the online Interactive Care Reviewer.

You and Your Baby in the NICU program

For parents with infants admitted to the neonatal intensive care unit (NICU), we offer the You and Your Baby in the NICU program and a NICU Post-Traumatic Stress Disorder (NICU PTSD) program.

Parents receive education and support on how to be involved in the care of their babies, visit the NICU, interact with hospital care providers and prepare for discharge. Parents are provided with an educa­tional resource outlining successful strategies they may deploy to collaborate with the care team.

If you would like more information about the OB Case Management program or have a patient who would benefit from case management, call Provider Services at 1-833-731-2274, Monday through Friday between 8 a.m. to 5 p.m. PT.

Substance use disorders in pregnancy and neonatal abstinence syndrome

Substance use disorders (SUDs) are on the rise and are of particular concern in women of childbearing age who are or may become pregnant. OB providers have a unique opportunity to help break the pattern of opioid misuse, thus, avoiding health consequences for both mother and child. The important steps in this practice are to identify treat, and/or refer to treatment women who are using/abusing unhealthy substances. Wellpoint is here to support providers, pregnant members and their little ones on the way.

If you would like more information about the OB Case Management program or have a patient who would benefit from case management, call Provider Services at 1-833-731-2274, Monday through Friday between 8 a.m. to 5 p.m. PT.

My Advocate® program

As part of our program, members are offered the My Advocate program. This program provides pregnant and postpartum women proactive, culturally appropriate outreach and education through interactive voice response, smartphone application or website. Eligible members receive regular calls with tailored content from a voice personality (Mary Beth) or they may choose to access the program via a smartphone application or website. This program does not replace the high‑touch case management approach for high-risk pregnant women. However, it does serve as a supplementary tool to extend our health education reach.

Each automated My Advocate communication gives the member specific health care education in a warm, easy-to-understand fashion. Eligible members receive regular messages with tailored content from Mary Beth in English or Spanish. The topics include:

  • Obstetric high-risk screening
  • Maternal and child health:
    • Prenatal care
    • Postpartum care
    • Well-baby care

For more information on My Advocate, visit https://www.myadvocatehelps.com .

Related information

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